By Freya Turner
The extent to which women are conditioned to position their identity in numbers deeply upsets me. Shopping with female friends and family often sticking to your given number. Your given identity. If women have to try a larger size, they are conditioned to feel shame. The larger size is said as if it is a dirty word. The larger size is incomprehensible. The clothes shopping experience isn’t intuitive. It isn’t about holding an item up to the body and seeing how it looks and feels. It’s instead carried out through a prescribed number with huge significance. But of course this number has no inherent human meaning. The meaning behind this number is faux, established only by the marketing, fashion and beauty industries.
Our experiences are coloured by undefinable, subjective movements that are ever changing and shifting. Our body shape alters over the course of a day due to what we’ve fuelled it with. It changes due to our cycle and hormones. We can have a different body shape from one year to the next depending on the type of exercise that we’ve been enjoying at any certain time. Why are we still finding value in a compartmentalised unit, a category, and in self-branding? We do this because it is easy; it transforms our experience into one that is recognisable and relatable to society. However, subjectivity is complex and difficult. Of course, we also find value in a clothing size because we see what sizes are available and we make judgements on where we fit in those available or unavailable sizes.
The woman’s experience is defined by a spectrum of units, where every part of our existence is precisely definable, dated, and set within boundaries, unlike the male identifying experience. The majority of men’s sizes occur in some version of small, medium or large, with trouser sizes defined in waist measurements. Men have a somewhat meaningful language to describe their clothing, along with a scale that reflects the truth. Women experience clothing their body through an arbitrary scale that is unrelated to body measurements. The industry for planners, diaries, organisers, calendars and lists is huge, and the majority of it is marketed towards women. This perpetuates the idea that women must log, sensibly plan, and organise their lives in secret, inaudible, and beautiful ways. Those who identify as men are barely a part of this world.
It used to be commonplace for women to ask whether their bums looked big in something. Now we barely hear it. Now women pay money to get bigger bums. Whether that’s through gym memberships or surgeries, people are paying to the look. Women’s ideal body types change all the time. Our bodies are commodified, dated trends.
Think about one of the most recent women’s razor adverts, where we are sold three different razors for three different sides of you. Women’s bodies, personalities, and day to day experiences are things to endlessly measure and label as if they are a material item. This is happening whilst it is becoming more commonplace for women and men’s experiences to be tracked and compartmentalised, through the spread of new technology. Myfitnesspal and fitbits have taken the fitness industry by storm. Youtubers share their daily or weekly eating and fitness routines with their followers. The same thing happens on Instagram. It seems like it is more vital than ever before to measure the productivity of our bodies and share it with others. But the way this rhetoric is shaped and used is gendered. Online influencers who are in the wellness/fitness area are predominantly women. The majority of Myfitnesspal users are women. The majority of Instagram users are women.
Women are expressing themselves through these platforms, but it is done in a way that limits their experience. For example, the language of wellbeing often involves words like ‘clean’ and a string of hashtags. Women, conscious of this or not, are believing the false idea that we must oblige to compartmentalise our experiences into single words. This is a sign that women still lack the sense of autonomy, spontaneity, and expression that men do.
Also, this ties into the issue of time. Men are more able to live their lives feeling as if they have time on their sides. Women, on the other hand, will be more likely to feel as if they are on the wrong side of time. This is because in Western society in 2017 it is still a common perception that when women age, they become invisible, resentful, and worthless. And if women decide to have children, they then risk triggering the end their own autonomy. They lose themselves, their time and even their own names as they become ‘mothers’. Employers still fire pregnant women, and rearing children still entails mothers joining an institution where it is commonplace for women to do the majority of the unpaid, intensive childcare and emotional labour. Women are painfully aware that with age comes disadvantages and distrust from others. All the more reason to get more organised and use a weekly planner.
What I have found particularly disturbing recently is what I’ve heard from women who have experienced some sort of body change; namely weight gain or loss. They find it almost incomprehensible. They feel disembodied, as if that cannot be them, and that they must revert back to what they used to be. This body change may be the result of some sort of emotional trauma, or physical illness. Regardless, she will likely punish herself, due to the guilt and shame of occupying space in a new body, through implementing a strict diet and exercise regime in order to get back to ‘herself’. God forbid that a woman does the amazing feat of having a baby and has a body which has grown in size to enable and support the entire process. She must lose the baby weight, of course! Erase your body’s ability and adaptability. Why is this still happening?
But we are societies who, in reality, are inflexible about identity. In the era of the individual, where the individual is free in the midst of a disjointed, disparate political society, it is no wonder that we are seeking to say something about ourselves in a way that is audible and comprehensible to others. We want our identities to be consistent and definable because it seems like that is the only way that they can be noticed. This works paradoxically for women, for the more that they self express through the numbers of their bodies and experiences, or reductive codes like hashtags, the more that they are exposing the instilled belief that women must be kept an eye on, tracked, and defined. A woman’s true experience is defined by subjective changes but we are not happy with this. We are playing a numbers game which cannot grant us our freedom.
About the Author
Freya is a recent English literature graduate from UEA, where she specialised in reading minority cultures, political writing, urbanisation, alongside being generally cynical about modern life. She has been curious about gender representations since a young teenager, and over the past year has experimented with writing to set out her thoughts on feminism and gender through monologue, poetry, short story, and a creative-critical style. She has recently enjoyed working in the arts, through a radio station and a national archive, publicising literary organisations and material. She is an advocate of Europe and urges students in higher education to study abroad.